27 August 2025
HELLO AMERICA!
This isn’t just a market expansion. It’s a statement of intent.
Welcome to Michigan. Not for sightseeing. But to stay.
This time, it’s not one of our usual exploratory trips. Not a business visit to meet clients or test the waters. It’s something far more tangible. ALIT is opening a new commercial branch in the United States, with a permanent operational base in the state of Michigan. Yes, you read that right: ALIT USA is here. And with it, a new chapter begins one that speaks American, yet stays deeply rooted in our Italian identity.
A CHOICE BORN FROM LISTENING, NOT CALCULATIONS
If you know us, you know this: we don’t follow trends. We respond to real needs.
And in recent years, we’ve received more and more requests from American companies more conversations, more signals, more confirmation.
The message was clear: U.S. manufacturers need better processes, and chemical paint stripping is still an underutilized strategic tool.
During our visits, we met remarkable companies, skilled technicians, and visionary entrepreneurs. We listened. We observed. We understood.
And today, we can say with confidence: this is the right time.
We chose Michigan for a reason. It’s one of the most vibrant manufacturing hubs in the U.S., home to key industries like automotive, aluminum, and metalworking. And it’s not just about geography, it’s also a strategic gateway to better support our clients in Canada.
Being physically present means breaking down logistical, cultural, and language barriers. It means offering training, consulting, service, and sales directly on site no more chasing time zones or unanswered emails overnight.
BETWEEN ITALY AND THE U.S.: THE RIGHT PARTNER TO BUILD BRIDGES
Leading this new venture is a partner who knows ALIT well and deeply understands the American market. Born in Italy, professionally raised in the U.S., he has worked in companies where “manufacturing” means performance, quality, and process. He has managed facilities, led teams, and built industrial strategies.
He’s the perfect bridge between two worlds. He shares our values. He speaks our language and that of our new clients. And most importantly, he believes in this challenge just as much as we do.
ALIT USA won’t be just a “foreign office.” It will be a fully American company, with ALIT’s spirit in its DNA and a clear focus on U.S. clients.
The first step is commercial and technical support. But the vision is broader.
One day, we may even build a mechanical and chemical production facility that creates jobs and value right here in the U.S. Because sustainability isn’t just environmental, it’s also economic, social, and human.
TWO TRADE SHOWS, TWO WAYS TO MAKE OURSELVES KNOWN (FOR REAL)
We couldn’t have picked a better debut. In May 2025, we’ll be at ALUMINIUM USA in Nashville , not as exhibitors, but as active attendees, bringing our solutions and building new connections in the industry.
In September, we’ll go a step further: we’ll be official exhibitors at FABTECH in Chicago, with a dedicated booth and the full ALIT USA team.
It’ll be our opportunity to introduce ourselves to the North American market and show, face-to-face, what working with ALIT truly means.
A NEW CONTINENT, THE SAME WAY OF DOING BUSINESS
We’re proud of what we’ve built in Europe. Of what we’re doing in Asia.
And now, we’re ready to write a meaningful chapter in the United States. But always with our style: direct, human, skilled, and humble.
Because even across the ocean, we want to stay close to people. To real challenges. To practical problems. With effective, sustainable, and tailor-made solutions.
